• Creating Global Connections
    OUR MARKETING STRATEGY IS ALL ABOUT MAKING IMPRESSIONS WORLDWIDE.
    IT’S ABOUT CREATING GLOBAL CONNECTIONS AND ESTABLISHING TRUE CONSUMER ENGAGEMENT.

    It’s about leveraging exposure, innovation and international impact to showcase the listings our network represents to a broad audience of consumers that value the unique. To create a true global impact that is primed to deliver 506 million impressions through innovative programs and deep relationships with iconic international brands, we have developed what we like to refer to as a “global halo.” Please use the tabs above to get a complete idea of how we can do this for you.

    Locale Magazine
    LOCALE MAGAZINE
    LOCALE Magazine features our most extraordinary listings in Asheville, Lake Lure, Hendersonville, Waynesville, and other cities of Western North Carolina.

    View our LOCALE Magazine

    Coop Advertising
    CORPORATE COOPERATIVE ADVERTISING
    There are an array of options to consider for print advertising through the Sotheby’s International Realty Cooperative Advertising program, including impressive titles that provide targeted reach and vast global exposure. These titles include the Wall Street Journal, New York Times, International Herald Tribune, Sotheby’s At Auction, Country Life, and more. Contact one of our professionals to discuss property qualifications on this program.

    View our 2014 Co-op Advertising Brochure

    Locale Magazine
    MARKET REPORT
    The Market Report is a quarterly, comprehensive study of the Western North Carolina real estate market activity including Asheville, Hendersonville, and Lake Lure, including in-depth data analysis by area.

    VIEW MARKET REPORT
  • Leveraging the Digital Platform
    According to a 2009 NAR survey 90% of buyers utilize the internet to find their home. Therefore, it is essential to not only be on the Internet but to stand out as the source of information for those who seek unique homes that equal their lifestyle.

    BELOW IS A SAMPLE OF THE WEB EXPOSURE YOUR PROPERTY WILL RECEIVE
    PinnacleSIR.com

    THE MOST ADVANCED REAL ESTATE SITE IN WESTERN NORTH CAROLINA

    Our website has been completely redesigned from the ground up to ensure that your property has the best web exposure possible. Here's just a sample of features:
    • High quality photos
    • Highly customizable search parameters
    • Better user experience
    • Individual statistics tracked for each seller
    • Optimized for the iPad and mobile devices
    • Engaging property videos
    • User account that allows for saving property as well as automatic email updates

    Social Media Exposure
    SOCIAL MEDIA EXPOSURE
    Our social media outlets are brimming with activity. Whether it’s pinning a luxury listing on Pinterest or launching our latest custom CineTour on our YouTube channel, we keep potential buyers engaged and constantly checking back with us. See how we're being social:
    Our Facebook Page
    Our YouTube Channel
    Our Pinterest Board
    Our Google Plus Page
    Our Real Estate Blog

    Listhub Distribution Wheel
    GLOBAL WEB DISTRIBUTION
    The Sotheby's International Realty brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world resulting in 60,000,000 property views annually.
  • Make your home mobile
    50% OF ALL INTERNET SEARCHES ARE DONE ON A MOBILE DEVICE
    Pinnacle Sotheby's International Realty has been commited to leading the charge into the fastest growing platform to market your home. We invite you to try it for yourself and see huge advantage this gives our clients and associates.
    Pinnacle Sotheby's International Realty Mobile Apps

    YOUR HOME WILL BE AVAILABLE ON MORE DEVICES. PERIOD.

    Our website is optimized to work on all tablets and smartphones, regardless of platform.
    If you are visiting our site on a smart phone youe will see a site specificly made for your device.
    Our technology guarantees that not matter what a potential buyer is using they will be able to receive the same experience that they would get sitting at their laptop.


    iPad App THE IPAD AND IPHONE WEBSITE

    With 50% of all searches being done on a mobile device, we have ensured that we expose your property at every possible opporunity. Pinnacle Sotheby's International Realty website works on all tablets and smart phones.

    Ever visit a neighborhood and wonder “What kind of homes are for sale here?”. With your our website, and using your devices GPS, all it takes is the click of a button to answer that exact question. It’s really that easy.


    SIR Mobile App SIR MOBILE APP

    Exposure of your home to all corners of the globe and to all web-capable devices through a precisely orchestrated digital marketing effort that includes online advertising with the most respected media partners and search engines from around the globe.

    Download SIR mobile app here
  • Connecting global buyers with local sellers
    The National Association of Realtors tells us that 85% of buyers deem photos "very useful" to their decision making process. Now in 2014, photos are being trumped by video. Gone are the days of "virtual tours". Today's buyers and sellers demand more than a 2 minute slideshow of low resolution photos set to boring background music.

    Using the latest in DSLR technology, Pinnacle Sotheby's International Realty is pleased to offer a full video production service to qualifying listings. Contact one of our professionals to discuss the CineTour platform.

    Our CineTour packages were created to fit any listing and any price point.
    DSLR

    A REAL ESTATE REVOLUTION

    Internet video is not going to replace agents, but firms that want to stay current and need to harness the power of the internet and rich media marketing tools. We offer several different CineTour videos; from a basic walkthrough of the home to a "Day in the Life" mini cinematic. Below are just some of the features we offer:
    • 3-8 minute production
    • Voiceover Narration
    • Broker Hosted segments
    • Unique music for each video
    • Fully storyboarded
    • Web Distribution

    YouTube
    WEB EXPOSURE
    Did you know that nearly 148 million people in the US alone watch online video every day? YouTube garners over 136 million unique visitors a month. And nearly 56% of consumer web traffic is video. When a CineTour is completed, we distribute the video to our local MLS, our company website, the corporate website, and to all our social media sites
    Our YouTube Channel
  • A collaboration that truly sets us apart
    Since the founding of the Sotheby’s auction house in 1744, the Sotheby’s name has earned renown as a marketer for many of the world’s most valuable and prestigious possessions. There is no more powerful differentiation in your local marketing than the demonstration of the collaboration that exists between our two brands. Leverage the history and sophistication of our rich heritage by incorporating our unique partnership offerings into your local marketing efforts. Sotheby's Auction House
    SOTHEBY'S INTERNATIONAL BENEFITS TO CLIENTS
    Collaboration Ads
    SOTHEBY'S AUCTION COLLABORATION ADS
    Whether you are promoting your company or listings, the Auction Collaboration ads will surely set your home apart from other print advertisements.Contact one of our professionals to discuss property qualifications on this program.

    View Sample Ad

    Sotheby's Exposure
    EXPOSURE TO SOTHEBY'S TOP TIER CLIENTELE
    RESIDE magazine is distributed to highly targeted list of 100,000 upscale recipients, including the Sotheby’s at Auction mailing list. Learn More.

    View latest issue

    Website Exposure
    CORPORATE WEBSITE EXPOSURE
    Our collaboration with the Sotheby’s Auction House includes multiple opportunities to have our brand and your listings exposed to clients of the Auction House through sothebys.com & sothebysrealty.com. Contact one of our professionals for more details.

    View sothebysrealty.com View sothebys.com